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星巴克中国的“新合伙人”,博裕资本是什么来头?
StarbucksStarbucks(US:SBUX) 虎嗅APP·2025-11-04 09:21

Core Insights - Starbucks has announced a strategic partnership with Boyu Capital to jointly manage its retail business in China, aiming to increase the number of stores from 8,011 to 20,000 by the end of fiscal year 2025 [4][5][14] - Boyu Capital will hold up to 60% of the joint venture, while Starbucks retains 40% and continues to own the brand and intellectual property [5][10] - The total value of Starbucks' retail business in China is projected to exceed $13 billion, which includes the value of the joint venture and ongoing licensing fees [5][16] Group 1: Partnership Details - The partnership with Boyu Capital is seen as a strategic move to enhance growth in the competitive Chinese coffee market, where Luckin Coffee has over 27,000 stores [4][5] - Boyu Capital, founded by former executives from Ping An Group and TPG Capital, manages a fund size of $10 billion and has a diverse investment portfolio [8][9] - The collaboration is part of Starbucks' broader strategy to adapt to local market conditions and leverage local expertise for expansion [10][12] Group 2: Market Context - The Chinese coffee market is viewed as having significant growth potential, with major players setting ambitious targets [5][14] - Starbucks' previous operational strategies in various markets have included partnerships and joint ventures to navigate local market dynamics effectively [12][13] - The shift in strategy reflects a response to changing market conditions and the need for a more localized approach to business operations in China [11][17]