Starbucks(US:SBUX) 36氪·2025-11-04 09:48Core Viewpoint - Starbucks has officially announced a strategic partnership with Boyu Capital to jointly manage its retail business in China, aiming to expand the number of stores from 8,011 to 20,000 by the end of fiscal year 2025 [5][25]. Group 1: Partnership Details - The partnership allows Boyu Capital to hold up to 60% equity in the joint venture, while Starbucks retains 40% and continues to own the brand and intellectual property [8][25]. - The enterprise value of the joint venture is approximately $4 billion, excluding cash and debt, with Starbucks estimating its retail business in China to be worth over $13 billion [8][23]. Group 2: Market Context - As of September 2025, Starbucks' main competitor, Luckin Coffee, has over 27,000 stores in China and is expected to reach 30,000 by the end of the year, indicating significant growth potential in the Chinese coffee market [7][8]. - The Chinese coffee market is viewed as having substantial room for growth, as evidenced by the ambitious targets set by major players [8]. Group 3: Boyu Capital Background - Boyu Capital, founded in 2011, is an alternative asset management firm with a diversified investment portfolio exceeding 200 companies, focusing on private equity, public markets, infrastructure, and venture capital [11][12]. - The firm has made significant investments in various sectors, including high-end retail and technology, indicating a strong presence in the Chinese consumer market [12][13]. Group 4: Strategic Rationale for Starbucks - Starbucks' CEO, Brian Niccol, emphasized the need for a fundamental strategic change to restore growth in China, highlighting the importance of local partnerships in navigating the rapidly changing market environment [15][16]. - The partnership aligns with Starbucks' historical approach of leveraging local expertise through joint ventures or franchising to reduce entry and compliance costs in new markets [17][19]. Group 5: Future Outlook - With the new partnership, Starbucks aims to accelerate its expansion in China, particularly in smaller cities and emerging regions, adapting its strategy to capture differentiated market segments [25][26].