BYD(SZ:002594) 光大证券研究·2025-11-04 23:05Core Viewpoint - BYD's performance in Q3 2025 shows continued pressure, with total revenue increasing by 12.7% year-on-year but net profit declining by 7.5% [4] Group 1: Financial Performance - In the first three quarters of 2025, BYD's total operating revenue reached 566.3 billion yuan, a year-on-year increase of 12.7%, while net profit attributable to shareholders decreased by 7.5% to 23.3 billion yuan [4] - Q3 2025 revenue was 195 billion yuan, down 3.1% year-on-year and 3.0% quarter-on-quarter, with net profit dropping 32.6% year-on-year to 7.8 billion yuan [4] - The single-vehicle profit for Q3 2025 was 6,014 yuan, a year-on-year decrease of 35.9% [4] Group 2: Product Strategy - BYD's total sales of new energy passenger vehicles in the first three quarters of 2025 increased by 18.6% to 3.26 million units, with pure electric vehicle sales rising by 37.3% to 1.61 million units [5] - The sales of mid-to-high-end brands increased by 77% to 225,000 units, indicating the effectiveness of BYD's high-end strategy [5] - New models such as Tengshi N9 and Fangchengbao series are enhancing brand image and market presence, with Fangchengbao's sales exceeding 20,000 units in three months [5] Group 3: Global Expansion - BYD's export sales surged by 134.0% to 697,000 units in the first three quarters of 2025, driven by a rich model matrix and deepening localization efforts [6] - The company's global strategy is expected to open new growth opportunities, particularly in overseas markets [6]