LZLJ(SZ:000568) YOUNG财经 漾财经·2025-11-05 10:39Core Viewpoint - Luzhou Laojiao's revenue and net profit have declined for the first time in 10 years, with significant drops in sales of mid-to-high-end liquor products, particularly the flagship Guojiao 1573 [2][3]. Financial Performance - In the third quarter, Luzhou Laojiao reported a revenue of 6.674 billion yuan, a year-on-year decrease of 9.80%, and a net profit of 3.099 billion yuan, down 13.07% [2]. - For the first three quarters, total revenue was 23.127 billion yuan, a decline of 4.84%, while net profit reached 10.762 billion yuan, down 7.17% [2]. Product Performance - Sales of mid-to-high-end liquor, represented by Guojiao 1573, amounted to 24,119.09 tons, a year-on-year decline of 10.2%, with sales revenue of approximately 21.12 billion yuan, down 1.1% [4]. - Conversely, low-end liquor sales increased to 24,798.63 tons, a growth of 17.3%, with sales revenue of about 1.89 billion yuan, up 16.8% [4]. Strategic Response - Luzhou Laojiao is actively seeking changes in response to shifting consumer preferences, particularly among younger demographics who favor personalized, lower-alcohol, and more casual drinking experiences [4]. - The company plans to continue developing 38-degree products and is researching plans for even lower-alcohol options [4].