Apple(US:AAPL) Counterpoint Research·2025-11-06 07:03Core Insights - The Indian smartphone market experienced a 5% year-on-year increase in shipment volume and an 18% increase in shipment value in Q3 2025, reaching a historical quarterly high, driven by pre-festival stockpiling and sustained demand for high-end models [4][5][6]. Market Dynamics - The market is transitioning towards a stable growth phase focused on value, supported by festive season stockpiling and promotional activities across online and offline channels. Key drivers include convenient installment payment plans, trade-in policies, and significant discounts [5][6]. - Retail inflation has slowed, and fiscal support has improved household liquidity, leading to a notable recovery in consumer confidence during the festive season [6]. High-End Market Performance - The high-end segment (priced above 30,000 INR, approximately 339 USD) saw a 29% year-on-year increase in shipment volume, making it the fastest-growing segment. The overall market value increased by 18%, with the average selling price (ASP) rising by 13% [9]. - Apple led the market with a 28% share of sales value, driven by strong demand for the iPhone 16 and 15 series, while the newly launched iPhone 17 series outperformed its predecessor [6][9]. Brand Performance - Vivo (excluding iQOO) captured the top market position with a 20% share, benefiting from a robust offline network and the popularity of its mid-range T series [7][9]. - Samsung followed with a 13% market share, supported by its S series and A series, along with successful promotions for its high-end Galaxy Z Fold series [6][7]. - OPPO achieved accelerated growth through a diverse product portfolio and enhanced retailer collaboration [7]. - Apple entered the top five in shipment volume for the first time in Q3 2025, making India the third-largest iPhone market globally [9]. Additional Trends - The online channel accounted for 45% of shipments during the festive season, while offline channels maintained a dominant 55% share [14]. - iQOO emerged as the fastest-growing brand with a 54% year-on-year increase in shipments, driven by a strong gaming-focused product line and community marketing efforts [14]. - Motorola's shipments grew by 53%, fueled by demand for its G series and Edge series [14].