苹果做了台新MacBook，比最便宜的iPhone还便宜，目标是卖爆

Core Viewpoint - Apple is developing a new budget MacBook, expected to be priced under $600, which will be cheaper than the lowest-priced iPhone, targeting the education market and entry-level consumers [5][8][9]. Group 1: Product Details - The new MacBook, codenamed J700, will feature an LCD screen and use the A18 Pro chip, which is the same chip used in the iPhone 16e [8][12]. - The expected price point of around $600 will make it highly competitive, especially with educational discounts potentially lowering the price further [9][18]. - The new MacBook is anticipated to have a slightly smaller screen size of 12.9 inches, making it the smallest Apple laptop to date [10]. Group 2: Market Positioning - This new MacBook aims to replace the M1 MacBook Air, which has been a strong entry-level option for consumers [18][21]. - The introduction of a low-cost MacBook is seen as a strategic move to regain market share in the education sector, where Apple has faced competition from lower-priced Chromebooks [28][30]. - The product is positioned as an ideal choice for students and young professionals, providing a powerful computing option at an accessible price [22][33]. Group 3: Competitive Landscape - The new MacBook will compete directly with Chromebooks, which dominate the education market due to their lower price points and functionality [30][32]. - Apple's strategy to lower the price of the MacBook is expected to attract consumers who are looking for a reliable and powerful computer, especially as Windows 10 support ends [49]. - The overall PC market is showing signs of recovery, with a 9.4% year-over-year growth in shipments, indicating a favorable environment for new product introductions [46].