泡泡玛特直播间翻车，员工吐槽DIMOO定价，多方回应

Core Viewpoint - The article discusses a recent incident involving Pop Mart's DIMOO product launch, highlighting internal employee comments that raised concerns about product pricing and consumer perception, leading to a broader discussion on "emotional pricing" among consumers [2][9][13]. Product Launch and Employee Comments - On November 6, Pop Mart launched the new DIMOO series "New Diary," which includes a blind box priced at 79 yuan. During a live stream, an employee remarked that the price seemed high, prompting another employee to suggest that consumers would still purchase it [2][9]. - The incident sparked significant discussion on social media, with many interpreting the comments as a critique of the company's pricing strategy and suggesting that consumers are being taken advantage of [9]. Consumer Reactions and Product Performance - Consumer sentiment regarding the DIMOO product is polarized. Some fans consider it the best design yet, while others criticize its similarity to previous products, questioning the value for money [10]. - Data from the Dewu app indicates that the DIMOO "New Diary" series sold out quickly, with the black hidden variant "Sense of Security" reaching a resale price of 819 yuan, a 7.3 times markup. The top three regular variants also saw significant price increases [10]. Financial Performance - Pop Mart reported strong financial results, with a projected revenue growth of 245% to 250% year-on-year for Q3 2025. Domestic revenue is expected to grow by 185% to 190%, while overseas revenue is projected to increase by 365% to 370% [11][12]. - The company noted substantial growth across various channels, with offline sales up by 130% to 135% and online sales increasing by 300% to 305% [11]. Company Response to Incident - Following the live stream incident, Pop Mart stated that it is investigating the matter and will not terminate the involved employees. The company is taking the feedback seriously and is currently verifying the situation [13][14].