MEITUAN(HK:03690) 市值风云·2025-11-07 10:09Core Viewpoint - The article discusses the transformation of food delivery riders into a more respected and secure profession, highlighting the establishment of a comprehensive and flexible social security system that enhances their job stability and dignity [1][29]. Group 1: Employment Trends - The perception of "middle class" is evolving, with food delivery riders emerging as a new group of "quasi-middle class" individuals, earning an average monthly income exceeding 7,000 yuan and an hourly wage of 33.6 yuan, which is 40% higher than that of construction workers [4][5]. - As of July 2025, the number of food delivery riders in China surpassed 14 million, indicating a significant growth in this employment sector [8]. Group 2: Social Security Initiatives - Meituan has initiated a nationwide social security subsidy for riders, covering millions, with a 50% subsidy for those who meet the criteria [8][17]. - The social security framework acknowledges the unique employment relationship of riders, allowing for a more tailored approach to their benefits [15][33]. Group 3: Rider Welfare Programs - Meituan's welfare programs include various forms of support such as occupational injury insurance, educational funds for riders' children, and meal subsidies, which collectively enhance the riders' quality of life [20][23][25]. - The company has established over 52,000 rider rest stations nationwide, providing essential services like drinking water and charging facilities [25]. Group 4: Global Context and Comparisons - The article contrasts Meituan's approach with international attempts to regulate gig economy workers, noting that many foreign models have failed due to their rigid structures [31][32]. - Meituan's model is characterized by inclusivity and voluntary participation, setting transparent rules that empower riders to make their own choices [33][34].