苹果做了台新MacBook，比最便宜的iPhone还便宜

Core Viewpoint - Apple is set to launch a new MacBook, priced under $600, making it cheaper than the lowest-priced iPhone, aiming to capture a larger market share, especially among students and entry-level professionals [4][6][10]. Product Details - The new MacBook, codenamed J700, will feature an LCD screen and utilize the A18 Pro chip, which is the same chip used in the iPhone 16e, with a target price around $600 [6][7]. - The screen size is expected to be slightly smaller than the current MacBook Air, likely around 12.9 inches, making it the smallest MacBook to date [7]. - This will be the first time Apple incorporates an iPhone chip into its Mac product line, with the A18 Pro expected to outperform older models like the M1 [8][10]. Market Strategy - The pricing strategy, combined with educational discounts, could make the new MacBook even more affordable, potentially dropping the price to around 3000 yuan [10]. - The introduction of a low-cost MacBook is seen as a direct response to the growing competition from Chromebooks in the education sector, where Apple has historically maintained a strong presence [15][16]. Competitive Landscape - The new MacBook is positioned to compete with entry-level iPads and Chromebooks, offering superior performance and functionality at a similar price point [17][19]. - Apple's focus on the education market has shifted from K-12 to higher education, with the new MacBook likely appealing to college students and young professionals [18][19]. Industry Trends - The global PC market is experiencing a resurgence, with a reported 9.4% increase in shipments year-over-year, indicating a growing demand for personal computers [24][26]. - Apple's recent financial results show that Mac revenue reached $8.7 billion, making it the fastest-growing hardware category for the company, while iPad sales have stagnated [25].