燃油车又杀回来了

Core Viewpoint - Despite the dominance of electric vehicles in the market, traditional fuel vehicles are experiencing a resurgence in sales, indicating their continued relevance in the automotive industry [5][12]. Sales Performance - In September, domestic sales of traditional fuel vehicles reached 1 million units, an increase of 60,000 units year-on-year, marking a 10.9% month-on-month growth and a 6.4% year-on-year growth, with four consecutive months of year-on-year increases [5]. - From January to September, cumulative sales of traditional fuel vehicles totaled 8.141 million units, reflecting a year-on-year growth of 1.7%, while the sales of traditional fuel passenger vehicles are projected to decline by 17.7% in 2024 [5][12]. - Fuel vehicles accounted for 47.76% of total passenger vehicle sales in the first nine months of the year, maintaining a significant market share [5]. Market Dynamics - The resurgence of fuel vehicles is attributed to a rational market correction following a period of intense competition, as well as ongoing consumer demand for fuel vehicles [7][9]. - Price reductions have played a crucial role in this recovery, with discounts averaging around 30%, and some luxury models offering cash discounts exceeding 40% [9][11]. - The Nissan Sylphy emerged as the best-selling fuel vehicle in September, with sales of 33,000 units, while the Toyota Camry also saw significant sales growth [11]. Strategic Shifts - Traditional automakers are adjusting their strategies to enhance the competitiveness of fuel vehicles, with many lowering prices and improving configurations to attract consumers [11][15]. - Major brands like Honda and Volkswagen reported increased sales and market share for fuel vehicles, indicating a positive trend in this segment [13][15]. - Domestic brands such as Geely and Chery are also launching new fuel vehicle strategies, emphasizing the importance of fuel vehicles alongside electric models [12][19]. Technological Advancements - Fuel vehicles are increasingly incorporating advanced technologies, such as intelligent driving systems and smart cabins, narrowing the gap with electric vehicles in terms of technological offerings [20][24]. - Recent models from various manufacturers are equipped with features like high-performance chips, voice interaction systems, and OTA capabilities, enhancing their appeal [22][24]. - Despite challenges in achieving high-level autonomous driving capabilities, the perception that fuel vehicles cannot be intelligent is changing as technology evolves [26]. Future Outlook - The automotive market is expected to enter a phase of coexistence between fuel and electric vehicles, with companies adopting diversified strategies to cater to different consumer needs [26]. - The focus will shift from an "ALL IN electric" approach to a more balanced strategy that includes both fuel and electric vehicles [26].