Core Viewpoint - The article highlights the significance of the NUTE principle in the development of functional skincare products, emphasizing its role in ensuring clinical relevance, unique mechanisms, technological empowerment, and credible evidence in the rapidly growing Chinese functional cosmetics market [12][22][31]. Group 1: Event Overview - The 20th Chinese Medical Association Dermatology Physician Annual Conference (CDA 2025) was held in Chongqing from November 6 to 9, attracting numerous dermatologists and beauty companies, with over 20 participating beauty enterprises [3][4]. - Notable foreign brands such as L'Oréal, Procter & Gamble, and Unilever, along with domestic brands like Betaini and HBN, showcased their products at the event [3][4]. Group 2: Winona's Presentation - Winona made a strong impression at CDA 2025 with 15 academic reports covering hot topics in dermatology, presented by renowned experts [6]. - The exhibition area was themed "Time Research Archive," featuring multiple sections that systematically displayed the brand's research achievements [6][7]. Group 3: NUTE Principle - The NUTE principle consists of four components: Clinical Need, Unique Mechanism, Technology, and Evidence [13][17]. - Winona's development of sensitive skin products is based on clinical needs, identifying key genes like CLDN-5, and utilizing innovative technologies for effective ingredient delivery [17][18]. Group 4: Market Growth and Challenges - The Chinese functional cosmetics market is projected to reach 105.4 billion yuan by 2025, with a compound annual growth rate of 36.03% from 2021 to 2025, significantly outpacing the overall cosmetics market [22]. - However, the market faces challenges with exaggerated claims and varying levels of evidence supporting product efficacy, leading to consumer confusion [25][29]. Group 5: Winona's Achievements - Winona has collaborated with 63 top-tier hospitals for clinical observations, covering over 19,000 individuals, and has published 493 papers in SCI and core journals [9]. - The brand has maintained its position as the top seller in the sensitive skin care market in China for five consecutive years from 2020 to 2024 [9].
深度｜功效护肤迈入“千亿时代”，NUTE原则含金量还在上升