“不许补贴”，抖音通知酒商：卖茅台低于市场行情价将被处罚

Group 1 - Douyin has notified liquor merchants that selling Moutai below market price will result in penalties, indicating a crackdown on false marketing and price manipulation [2] - The specific "market price" for Moutai has not been clarified, but Douyin plans to set it based on fluctuations in offline market prices [2] - Last month, several liquor companies, including Moutai and Wuliangye, accused some e-commerce platforms of selling unauthorized products, leading to concerns about authenticity and quality [3] Group 2 - In early November, some e-commerce platforms increased promotions for white liquor, with prices for Moutai dropping below 1600 yuan per bottle after subsidies [3] - Recent price trends show that after initial drops, Moutai prices have rebounded, with current prices around 1640 yuan per bottle on major platforms [3] - Concerns have been raised that increased promotional activities during the "Double Eleven" shopping festival could destabilize the white liquor market and affect the pricing of other brands [3]