Core Viewpoint - Huazhu Group is launching a new brand called "Quanjing Daguan," aiming to redefine the hotel industry by focusing on cultural and aesthetic experiences rather than traditional luxury standards [2][3][4]. Group 1: Brand Concept and Market Positioning - The new brand "Quanjing Daguan" is not merely a hotel but a redefined concept that transcends traditional hotel frameworks, promising a unique experience that emphasizes cultural depth and aesthetic appreciation [3][4]. - The hotel industry is currently saturated, with consumers seeking distinctive experiences rather than just basic accommodations, indicating a shift in consumer expectations [5][9]. - Huazhu's strategy is to provide a space that fosters a sense of belonging and satisfaction, moving beyond the conventional hotel experience [5][10]. Group 2: Cultural and Aesthetic Focus - "Quanjing Daguan" aims to showcase authentic Eastern aesthetics, integrating elements like water, clouds, pine, and tea into its design to create a calming and immersive environment [12][13]. - The brand seeks to elevate the cultural experience of guests, moving from a generalized appreciation of Eastern culture to a deeper, more nuanced understanding [10][12]. - The design philosophy emphasizes subtlety and restraint, allowing guests to engage with the space in a meaningful way without overt displays of cultural symbols [13][15]. Group 3: Competitive Advantage - Huazhu Group's success is attributed to its strong local roots, brand confidence, systematic operational capabilities, and effective execution of aesthetic concepts [17][18][19][20]. - The brand's ability to deliver a consistent and high-quality experience is crucial for its cultural positioning, allowing it to stand out in a crowded market [20][21]. - "Quanjing Daguan" represents a new lifestyle choice for modern travelers, emphasizing inner peace and cultural richness rather than just accommodation [21][22].
全季大观把酒店这个词废了