Better Life(SZ:002251) 混沌学园·2025-11-13 11:58Core Viewpoint - The essence of the "Stop Doing List" is not about techniques but a mindset that emphasizes avoiding mistakes by stopping wrong actions immediately to minimize costs [7][10][11]. Group 1: Essence and Value of "Stop Doing List" - The "Stop Doing List" is a way of thinking that focuses on doing the right things by immediately stopping wrong actions, regardless of the cost [7][10]. - Achieving the right outcomes often involves not doing the wrong things, which is crucial for long-term success, especially in investments [8][10]. - The concept of a "North Star" represents one's values, guiding the creation of a personal "Stop Doing List" [12]. Group 2: Principles of Integrity - Integrity is the core value of running a business, with zero tolerance for dishonesty [17]. - Companies that lack integrity are unlikely to succeed in the long run, as trust is essential for healthy business relationships [19][20]. - The company has a strong reputation built on integrity, which simplifies many business processes [19]. Group 3: Financial Practices - The company promotes a culture of not delaying payments to suppliers, emphasizing the importance of maintaining good relationships [21][25]. - Employees are treated with respect, ensuring timely salary payments to foster a harmonious work environment [26]. - The company adheres to a principle of not earning money that is deemed unethical or beyond its capabilities [29][32]. Group 4: Marketing and Product Strategy - The company avoids exaggerated advertising, focusing instead on the product's inherent qualities [35][36]. - Emphasis is placed on creating differentiated products that meet unique consumer needs, rather than competing on price [76][81]. - The company does not engage in price wars, as this leads to low-level competition and diminishes product value [86][87]. Group 5: Business Operations and Growth - The company does not pursue aggressive expansion or diversification, preferring to focus on core competencies [56][60]. - There is a strict policy against taking on debt, which helps the company maintain financial stability [44][48]. - The company avoids mergers and acquisitions, believing that organic growth is more sustainable in the long run [54][55]. Group 6: Customer Relations - The company maintains consistent pricing for all customers, avoiding negotiations to streamline operations [70][73]. - The focus is on enhancing consumer experience rather than competing for market share, which is seen as a byproduct of good service [89][91]. - The company refrains from attacking competitors, believing that self-improvement and product quality are more important [93][96].