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挖英伟达墙角,百度凭什么?
BIDUBIDU(US:BIDU) 虎嗅APP·2025-11-13 16:00

Core Insights - The article discusses the current structure of the AI industry, highlighting a "pyramid" model where the majority of value is captured at the chip level, while models and applications capture significantly less value. The ideal structure proposed is an "inverted pyramid" where models generate ten times the value of chips, and applications generate one hundred times the value of models [2][14]. Company Developments - Baidu has launched two new chips, Kunlun M100 and Kunlun M800, aimed at enhancing performance in large-scale inference and training of multimodal models. The M100 is set to be released in early next year, while the M800 is a high-performance version of the M100 [5][6]. - Baidu's AI cloud business has shown significant growth, with non-online marketing revenue surpassing 10 billion yuan, reflecting a 34% increase, despite a slight decline in overall revenue due to weak advertising performance [17]. Technological Innovations - Baidu introduced "Tianchi 256 Super Node" and "Tianchi 512 Super Node," capable of supporting trillion-parameter model training. The 512 Super Node boasts a 95% performance improvement per card and an eightfold increase in single-instance inference performance [9][10]. - The emergence of super nodes is a response to the increasing size of models and the limitations of traditional server interconnects. Baidu's approach to super nodes indicates a strong underlying capability in chip design and communication technology [10][13]. Industry Context - The article references a Morgan Stanley estimate predicting that the generative AI industry will generate approximately $153 billion in total revenue by 2025, with Nvidia projected to account for $130.5 billion of that revenue [15]. - The current "pyramid" structure of the AI industry is acknowledged, but there are signs of a shift in value distribution, with companies like Baidu actively working to enhance their AI capabilities across the entire value chain [17][20].