GEELY AUTO(HK:00175) 车fans·2025-11-17 00:33Core Insights - The article discusses the sales performance and customer demographics of the Galaxy M9, highlighting the challenges faced in vehicle availability and customer preferences [2][10]. Sales Performance - In a third-tier city, the dealership receives about 20 customer groups daily, with 25% specifically interested in the Galaxy M9. Last month, the dealership delivered 71 vehicles, of which only 7 were M9s, attributed to limited stock and an average waiting time of 45 days from order to delivery [2][3]. - The dealership currently has only 2 vehicles in stock, with the rest being test drive and display models [3]. Customer Demographics - The primary buyers of the M9 are males aged 30 to 55, typically from families of four or five. Many customers are small business owners or management personnel, with 70% trading in older vehicles [4][10]. - Customers who ultimately chose other vehicles often cited two main reasons: the desire to avoid waiting and a preference for the Huawei brand [7]. Competitive Landscape - The most compared models include the Deep Blue S09, AITO M7, and M8, with 60% of customers having considered the Deep Blue S09 [6]. - Customers who initially showed interest in the M9 but switched to other brands often did so due to long wait times or additional costs associated with desired features [8][10]. Customer Preferences - The most popular configurations are the mid-range 230km two-wheel drive Exploration version and the top-range 210km four-wheel drive Navigation version, together accounting for over 80% of sales. Black is the most popular color [16]. - The mid-range 230km two-wheel drive Intelligent Navigation version is the least popular due to the absence of features like a heads-up display and rear seat entertainment [16]. Customer Feedback - Customers have expressed concerns about the reliance on the central touchscreen for many functions, which can be challenging for older users [18][19]. - The estimated maintenance cost for the M9 is around 650 yuan, with a service interval of one year or 10,000 kilometers [21]. Promotions and Financing - The manufacturer offers a super trade-in policy, allowing customers to receive a 10,000 yuan subsidy without needing to own a vehicle, effectively acting as a price reduction [12]. - Financing options include a three-year, 120,000 yuan interest-free loan, which is the most popular choice among customers [14]. Special Offers - Certain professions, such as teachers and firefighters, can benefit from a 2,000 yuan customer subsidy. The installation of electric running boards, initially set to be discontinued, continues to be offered [22].