对话魏建军：因为喜欢，我造车也犯过错误

Core Viewpoint - The article highlights the leadership style and strategic vision of Wei Jianjun, Chairman of Great Wall Motors, emphasizing his focus on sustainable development and profitability over short-term market trends and gimmicks [3][4][20]. Group 1: Leadership and Personal Approach - Wei Jianjun presents a modern and approachable image, actively engaging with younger audiences and adapting his style to align with the brand's youthful image [2][6][13]. - He emphasizes the importance of teamwork and collaboration, positioning himself as a supportive figure rather than a traditional authoritative leader [13][18]. Group 2: Industry Insights and Company Performance - The Chinese automotive industry has undergone significant transformations, moving from fuel vehicles to new energy vehicles, with Wei advocating for a focus on healthy development rather than merely chasing trends [3][4]. - Great Wall Motors reported a revenue of 153.58 billion yuan for the first three quarters of 2025, a year-on-year increase of 7.96%, with total sales reaching 923,400 units, up 8.15% [4]. - The company’s sales of new energy vehicles reached 278,500 units, marking a 31.67% increase year-on-year, while overseas sales grew by 3.06% to 334,200 units [4]. Group 3: Marketing and Brand Strategy - Wei Jianjun's choice of brand ambassador reflects a strategic move to connect with younger consumers, indicating a shift in marketing approach [5][11]. - He believes that the effectiveness of research and development should not be solely measured by expenditure but by the value created, advocating for a flexible investment strategy in R&D [12][11]. Group 4: Future Outlook and Industry Trends - The automotive industry's future is seen as a blend of competition and the necessity for sustainable practices, with Wei stressing the importance of profitability and self-sufficiency [3][4]. - The trend towards vehicle intelligence is recognized as a universal demand, transcending age demographics, with both older and younger users appreciating technological advancements [16][17].