全新小鹏P7，决定命运的关键7小时

Core Viewpoint - The article discusses the design evolution of the new generation of Xiaopeng P7, highlighting the internal debates and challenges faced by the design team in balancing innovation with market acceptance [2][3][4]. Group 1: Design Challenges and Internal Debates - The design team faced significant pressure due to the success of the original P7, which set high expectations for the new model [3][4]. - A critical meeting lasted seven hours, where the lead designer Wang Tan defended his avant-garde design proposal against conservative opinions within the team [4][10][12]. - Ultimately, CEO He Xiaopeng cast a decisive vote that allowed Wang's design to proceed to production, emphasizing the importance of innovation [4][11][12]. Group 2: Market Response and Design Philosophy - The new P7 was launched on August 27, 2025, and achieved over 10,000 orders within just seven minutes, indicating strong market acceptance of its design [5][6]. - Wang Tan's design philosophy combines emotional appeal with rational structure, focusing on aesthetic flow and precise proportions [7][8]. - The design process involved extensive collaboration among various teams, highlighting the necessity of balancing creative vision with practical engineering constraints [20][34]. Group 3: Strategic Importance of Design - The article emphasizes that design is not merely an aesthetic consideration but a core element driving product value and brand recognition [36][37]. - Xiaopeng's leadership recognizes the need to invest significantly in design, shifting from a technology-first approach to a dual focus on technology and aesthetics [38][39]. - The design of the new P7 incorporates hidden features that enhance user experience, reflecting a deeper understanding of consumer engagement [36][37].