欧莱雅，投了一位杭州女生

Core Viewpoint - The article highlights the rise of domestic beauty brands in China, particularly focusing on the investment by L'Oréal in the local skincare brand LAN, which reflects the growing importance of the Chinese market in L'Oréal's global strategy [2][5]. Investment and Brand Development - L'Oréal Group has invested in the Chinese clean skincare brand "LAN," marking its first investment in a local skincare brand through its Shanghai Meici Fang Investment Co., supported by the BOLD fund [2][3]. - LAN was founded by a young female entrepreneur, Ding Xiaolan, in Hangzhou around 2018, capitalizing on the clean beauty trend and has gained recognition for its "oil-based skincare" philosophy [2][6]. - The brand has achieved significant sales success, with its products ranking among the top in facial oil sales in China for two consecutive years [2]. L'Oréal's Strategic Focus - L'Oréal has established a strong presence in the Chinese market, launching the BOLD fund in 2018 and setting up Shanghai Meici Fang Investment Co. in 2022, which is its first investment company in China after 25 years [3][5]. - The investment in LAN aligns with L'Oréal's mission to create beauty and reflects its commitment to long-term investment in the Chinese market [5]. Market Trends and Consumer Behavior - The clean beauty trend emphasizes ingredient safety, environmental sustainability, and effective skincare, which LAN has successfully integrated into its product offerings [6][9]. - LAN's core product, the "Time Essence Oil," quickly gained popularity, achieving over 20 million yuan in sales within four months of launch and becoming a top seller on platforms like Tmall [9]. Regional Market Dynamics - The article notes the booming beauty market in the Jiangsu-Zhejiang-Shanghai region, with brands like LAN and others achieving significant sales during events like Double Eleven [10][12]. - The region has become a hub for beauty brands due to favorable geographic and policy conditions, attracting international cosmetic groups and fostering a vibrant local industry [12][13].