LI AUTO(US:LI) 理想TOP2·2025-11-18 09:39Core Insights - The article discusses the social media presence and engagement of various key personnel at Li Auto, highlighting their roles and the impact of their communication on the company's image and user interaction [2][4][6]. Group 1: Key Personnel and Their Roles - Tang Huayin, head of electric products, emphasizes direct communication with users to enhance product iteration and has actively responded to user inquiries, showcasing a commitment to transparency [2]. - Lao Tang, head of the first product line, has gained significant attention for his engaging content but has reduced output due to increased negative feedback [2]. - The marketing head, Ying Ge, is noted for having the highest follower count among Li Auto employees, indicating strong public interest in his insights [4]. Group 2: Communication Strategies - Li Auto's personnel utilize social media not for marketing but to foster direct communication with users, aiming to clarify technical aspects and address concerns [2]. - Zhang Xiao, head of the second product line, prefers to let users choose between competing models rather than engaging in direct competition discussions [5]. - The company encourages its employees to share insights and engage with users, which has led to a more informed customer base [2][4]. Group 3: User Engagement and Feedback - Employees like Li Xinyang and Ruo Yu focus on user scenarios and product features, contributing to a better understanding of customer needs [6][8]. - The article notes that some employees have shifted their communication style to be more reflective of user feedback, indicating a responsive approach to customer concerns [5][6]. - The engagement levels of various personnel on social media reflect the company's strategy to build a community around its products, enhancing customer loyalty [2][4].