外卖大战三个月，瑞幸不是赢家

Core Viewpoint - The takeaway from the article is that for Luckin Coffee, delivery services are seen as a temporary supplement rather than a core business model, with a focus on maintaining in-store pickup as the primary method of service [5][6]. Financial Performance - In Q3 2025, Luckin Coffee reported revenue of 15.29 billion yuan, a year-on-year increase of 50.2%, while net profit was 1.28 billion yuan, a slight decline of 1.9% [3]. - The company added over 3,000 new stores in the quarter, bringing the total to 29,214 globally [3]. Impact of Delivery Services - The delivery service has stimulated sales, contributing to the highest revenue growth rate in the past seven quarters, with same-store GMV increasing by 14.4% [4]. - However, the delivery service has led to a significant drop in net profit margins, with net profit margins for the last three Q3s recorded at 13.7%, 12.9%, and 8.4% respectively [4]. - Delivery costs surged by 211.4% to 2.89 billion yuan, increasing its share of revenue from 9.1% to 18.9% [4]. Strategic Focus - CEO Guo Jinyi emphasized that delivery is a temporary supplement, with the core business model focusing on in-store pickup due to the nature of coffee consumption [5]. - The company plans to continue expanding its store count, with a target of adding 6,092 stores in 2024, reflecting a strategic priority on growth and market share [7]. Cost Structure and Market Dynamics - Luckin's cost structure has shown improvement, with raw material costs decreasing from 38.7% to 36.2%, and other operational costs also declining [7]. - The company faces ongoing pressure from high international coffee bean prices, which may impact profit margins in the future [8]. - The competitive landscape is intensifying, with Luckin aiming to position itself as a comprehensive player in the coffee market, leveraging its scale and operational efficiency [8].