叶国富：名创优品，是我在日本逛街逛出来的

Core Insights - The article emphasizes the importance of focusing on product quality in retail, regardless of whether the sales channel is online or offline [6][7][14] - It highlights the unique shopping experience that physical stores can provide, which often leads to impulse purchases that online platforms cannot replicate [6][14] Group 1: Retail Strategy - The company believes that the core of future offline retail lies in creating an enjoyable shopping experience, where consumers discover products they like while browsing [6][14] - The article suggests that successful retail strategies should follow consumer behavior and learn from successful models, such as Japanese stores [6][14] - It mentions that many retail brands still rely heavily on offline sales, with online sales accounting for only about 10% of total sales for some brands like Miniso [6][14] Group 2: Learning from Japanese Brands - The article discusses a learning trip to Japan to understand how Japanese brands thrive in low-growth environments, focusing on their operational strategies [10][14] - It highlights that Japanese brands have adapted to low-growth periods by focusing on customer expectations and making small innovations rather than pursuing disruptive changes [14][15] - The article emphasizes the importance of understanding consumer needs through direct engagement and observation, as demonstrated by successful Japanese brands [14][15][17] Group 3: Product Development and Innovation - The article points out that successful companies like FANCL and Suntory focus on product quality and consumer feedback to drive innovation [19][25] - It mentions that companies should not rely solely on data but should also engage with the physical product to ensure quality and consumer satisfaction [18][25] - The article illustrates how brands like Kikkoman and WORKMAN have successfully filled market gaps by understanding specific consumer needs and preferences [17][19]