LI AUTO(US:LI) 理想TOP2·2025-11-19 13:26Core Insights - The company acknowledges a slowdown in efficiency and plans to accelerate its international expansion and increase investment in AI technology [1] Group 1: Strategic Adjustments - The company plans to shorten the product iteration cycle from four years to two years, mobilizing the supply chain for this change [1] - There will be a greater differentiation in vehicle models, moving beyond configuration-based distinctions to design-based ones [1] - The research and development (R&D) department is considering establishing an independent system to enhance product innovation, similar to Xiaomi's recent structural changes [1] Group 2: Financial and Operational Considerations - The company recognizes that past emphasis on R&D cost-effectiveness led to revenue declines, prompting a shift to de-emphasize this metric [1] - The decision to cut jobs in response to losses from the MEGA project has negatively impacted morale [1] Group 3: International Expansion and AI Investment - The company identifies its late international expansion as a significant mistake and plans to accelerate its official global presence [1] - There is a commitment to increase investment in AI, particularly in reasoning computing capabilities, with a second-generation chip expected to launch in two years [1] - The exploration of AI will extend beyond product integration to include robotics and AI terminal applications [1]