Apple(US:AAPL) Counterpoint Research·2025-11-20 04:14Core Insights - In October, China's smartphone sales increased by 8% year-on-year, driven by Apple's 37% growth in sales [4][5][7] - The iPhone 17 series has significantly contributed to Apple's performance, with over 80% of sales coming from this new lineup, leading to an expected increase in overall sales due to rising average selling prices [5][7] - October marked Apple's best-ever Q4 start, with one in four smartphones sold in China being an iPhone, a feat only previously achieved once in 2022 [7] Market Performance - The iPhone 17 series, including the base, Pro, and Pro Max models, achieved double-digit growth rates in October, with the base model showing the fastest growth [7][9] - OPPO's flagship Find X9 series has performed well, driven by its strong imaging capabilities and large battery capacity, making it the second-largest growth driver in the domestic smartphone market [9] - Xiaomi reached the second position in the domestic market for the first time in over a decade, aided by its strong product lineup, including the Xiaomi 17 series launched during the Mid-Autumn Festival sales peak [9] Future Outlook - Apple's strong sales momentum is expected to continue into November, with the potential for record quarterly performance in December [9] - The upcoming launch of Huawei's Mate 80 series on November 25 poses a potential challenge, but current trends suggest that Apple's growth is robust and unlikely to see significant declines [9]