Huafa Properties(SH:600325) 克而瑞地产研究·2025-11-20 09:07Core Viewpoint - The article highlights the rapid growth and effective community engagement of Huayouhui, which has successfully created a vibrant ecosystem for over 120,000 members through various activities and initiatives, leading to increased customer satisfaction and project reputation [1][2]. Group 1: Community Engagement and Activities - Huayouhui has organized over 1,800 events, benefiting more than 120,000 community members and covering various fields such as public welfare, sports, and technology [1]. - The community's activities have resulted in a significant increase in traffic and transactions, with a 222% increase in traffic and a 51% increase in transactions in the Zhuhai region [1]. - The community operates under a "who advocates, who is responsible, who benefits, who pays" principle, promoting sustainable operations through user participation and self-funding [5]. Group 2: Operational Model - Huayouhui employs a three-dimensional operational model of "top-level design + refined operations + resource integration," achieving a cost per visitor of only 155 yuan, significantly lower than media advertising costs [2]. - The operational structure consists of a three-tier management system that includes headquarters coordination, regional implementation, and user autonomy, maximizing resource value [4]. - The community management team integrates local cultural elements into activities, enhancing local engagement and participation [4]. Group 3: Diverse Community IPs - Huayouhui has developed four core community IPs: "Huayou Growth," "Huayou Sports," "Huayou Lifestyle," and "Huayou Health," catering to diverse age groups and interests [9][10]. - The "Huayou Growth" segment focuses on families with children, offering educational and exploratory activities [9]. - The "Huayou Health" segment targets the elderly, providing wellness programs and activities tailored to their needs [10]. Group 4: Competitive Advantages - Huayouhui's competitive edge lies in its differentiated content design, deep integration with local culture, and collaboration with other segments of Huafa Group [11]. - The community leverages existing assets by utilizing various spaces for events, optimizing resource use [11]. - The company has established a systematic KPI assessment framework for community operations, ensuring long-term sustainability and effectiveness [12].