KUAISHOU(HK:01024) 虎嗅APP·2025-11-20 23:57Core Viewpoint - Kuaishou aims to achieve an annual revenue of 1 billion from its AI product, Keling, which has shown significant growth in its recent financial performance, marking a shift in the company's growth trajectory driven by AI technology [5][7][9]. Financial Performance - In Q3 2025, Kuaishou reported a revenue of 35.554 billion yuan, a year-on-year increase of 14.2%, the highest growth rate in nearly six quarters [5][7]. - Operating profit increased by 69.9% to 5.3 billion yuan, while adjusted net profit rose by 26.3% to 4.99 billion yuan, comparable to major competitors like JD and Baidu [7]. - Keling AI's revenue exceeded 300 million yuan in Q3, with a target for the full year raised from 430 million yuan to 1 billion yuan, reflecting a growth of over 130% [7][9]. AI's Role in Growth - AI has become the core engine for Kuaishou's performance, with online marketing service revenue growing by 14% to 20.1 billion yuan, driven by the application of AI technologies [9][11]. - The OneRec and G4RL models significantly improved marketing efficiency, contributing approximately 5% to the online marketing service revenue [9][11]. - Keling AI has generated over 450 million users and produced over 200 million videos and 400 million images, serving over 20,000 enterprise clients across various industries [13][15]. E-commerce and Live Streaming - E-commerce revenue grew by 41.3% to 5.9 billion yuan, benefiting from AI applications in the e-commerce sector, with a daily active merchant count increasing by 13% [17][19]. - Live streaming revenue increased by 2.5% to 9.574 billion yuan, with a focus on stabilizing operations rather than aggressive growth [16][19]. User Engagement and Ecosystem - Kuaishou's DAU reached 416 million, a year-on-year increase of 1.7%, while MAU grew by 2.2% to 731 million, indicating strong user engagement [22][25]. - The average daily usage time reached 134.1 minutes, reflecting a high level of user retention and engagement within the platform [25][26]. Organizational Changes - Kuaishou initiated a major organizational restructuring to enhance operational efficiency, integrating related business units to address collaboration issues [26][28]. - The appointment of Liu Xiao as head of the Life Services Division aims to leverage his experience in marketing and operational needs of local businesses [29][30]. Market Trends - The live e-commerce market is experiencing a slowdown, with a projected growth of only 8.31% in transaction volume for 2024, indicating a shift to a more competitive landscape [19][20]. - Kuaishou is focusing on enhancing the monetization potential of quality content creators and improving marketing efficiency in response to the changing market dynamics [20][33].