NIO(US:NIO) 36氪·2025-11-21 10:17Core Viewpoint - The article discusses a revolutionary shift in automotive consumption from ownership to a credit-based subscription model, emphasizing user experience over ownership [2][5]. Group 1: Automotive Subscription Model - The collaboration between NIO's firefly, Ant Group's Sesame Credit, and SUPEREV marks a significant milestone in the automotive industry, transitioning from traditional vehicle ownership to a credit subscription model [5][12]. - The subscription model offers flexibility, allowing users to pay periodically for vehicle usage, providing a middle ground between ownership and short-term rentals [9][12]. - The global automotive subscription market is projected to grow significantly, with estimates indicating a rise from $8.09 billion in 2024 to $10.45 billion in 2025, and reaching $30.29 billion by 2029, reflecting a compound annual growth rate of 30.5% [11]. Group 2: Consumer Behavior and Market Trends - The shift towards automotive subscriptions aligns with changing consumer preferences, particularly among younger generations who favor service-oriented consumption over asset ownership [12][24]. - The partnership aims to create a new consumer ecosystem, leveraging high credit ratings to enhance trust and experience in the subscription service [19][20]. - The "firefly 7-day subscription" allows users to experience the vehicle without high upfront costs or complex application processes, facilitating a low-pressure decision-making environment [14][22]. Group 3: Future Implications and Expansion - The collaboration is expected to redefine consumer perceptions, transitioning from "trial" to "regular use" of subscription services, thereby establishing a new standard in the automotive market [33][35]. - Future expansions may include a wider range of vehicles and services, potentially integrating with smart city technologies to enhance user experience [37][39]. - The model aims to cultivate a new generation of consumers who are more accepting of vehicle usage rights rather than ownership, thereby expanding the market [38].