TCL TECH.(SZ:000100) 36氪·2025-11-22 13:35Core Viewpoint - TCL has successfully positioned its SQD X11L Mini LED television as a market leader by choosing to focus on Mini LED technology instead of following the OLED trend, demonstrating a long-term vision and commitment to innovation [6][20][61]. Group 1: Historical Context and Decision Making - The journey began at the 2017 CES, where OLED technology was highly praised, leading many companies to pursue it, while TCL opted to continue developing LCD technology with a focus on Mini LED [4][6][7]. - TCL's decision to invest in Mini LED was seen as a challenging yet correct path, as it allowed the company to leverage existing LCD supply chains and avoid the pitfalls associated with OLED technology [20][17]. - The internal debate at TCL regarding the future direction highlighted the contrast between the established OLED path and the uncertain Mini LED route, with the latter requiring significant R&D investment [12][13][14]. Group 2: Technical Development and Breakthroughs - TCL faced three major challenges in developing Mini LED technology: achieving extreme contrast, brightness, and color accuracy [22][24]. - The company established the Pangu Laboratory to address these challenges, focusing on system-level solutions and optimizing the entire production process from materials to final products [27][29]. - TCL's Mini LED technology achieved a significant milestone with the release of the X11G Max, featuring 20,736 backlight zones, which set a new industry standard [29][60]. Group 3: Industry Impact and Future Prospects - The launch of the X11L SQD-Mini LED television marked a pivotal moment for TCL, showcasing its ability to lead in display technology and shift the narrative from following to leading in the industry [61][62]. - The advancements made by TCL not only highlight the company's technical capabilities but also signify a broader transformation within the Chinese display industry, moving towards self-sufficiency and innovation [61][62]. - Looking ahead, TCL is poised to continue exploring new technologies and solutions, with a structured R&D roadmap in place to guide future developments [63].