SERES(SH:601127) 晚点Auto·2025-11-24 10:55Core Insights - The article discusses the upcoming launch of the Wanjie M6 in Q2 next year, targeting the 250,000 yuan family SUV market, with both range-extended and pure electric versions available [3] - Wanjie plans to expand its product lineup with the M9 facelift and the long-wheelbase M9L, aiming to strengthen its presence in the luxury SUV market [4] - The sales performance of Wanjie models, particularly the M9 and M7, has shown a decline, indicating increased competition in the luxury and mid-range SUV segments [5][6] Product Launch and Market Positioning - Wanjie M6 is set to launch in Q2 next year, focusing on the 250,000 yuan family SUV segment, with both range-extended and pure electric versions [3] - The M9 and M8 are positioned as luxury SUVs, with the M9 being a "panoramic smart flagship SUV" and the M8 as a "family smart flagship SUV" [4] - The product lineup will cover a price range of 200,000 to 500,000 yuan, enhancing Wanjie's market coverage [4] Sales Performance and Competition - In October, Wanjie sold 49,000 vehicles, with the flagship models contributing significantly to the average selling price and profit [4] - The M9's sales have been declining since May, with October sales dropping to 8,000 units, a 50% year-on-year decrease [5] - The M7, once a top seller in its price range, has seen a significant drop in sales, maintaining around 5,000 units per month in the first three quarters of the year [5][6] Competitive Landscape - The M6 faces competition from models like the Li Auto i6, Tesla Model Y, and Xiaomi YU7, which have distinct advantages in space, range, and design [4] - The M5's competitiveness is waning, with sales dropping below 3,000 units in October, despite its initial success [6] - The overall market for mid-range SUVs is becoming increasingly competitive, with numerous new models entering the segment [5][6]