90亿，腾讯买了

Core Viewpoint - Tencent has completed a strategic investment of €11.6 billion (approximately ¥90 billion) in Ubisoft, marking a significant partnership aimed at revitalizing Ubisoft's financial health and expanding its core IPs [2][4][6]. Group 1: Investment Details - Tencent's investment will grant it approximately 26% ownership of the newly established subsidiary, Vantage Studios, which is valued at €3.8 billion [4]. - Ubisoft retains exclusive control over Vantage Studios, with a five-year lock-up period for Tencent's shares unless Ubisoft loses control [4]. - The new subsidiary will focus on accelerating the revenue growth of key franchises such as Assassin's Creed, Far Cry, and Rainbow Six, targeting an annual revenue of €1 billion for these brands [3][4]. Group 2: Financial Performance - Ubisoft reported a 20.3% year-on-year increase in total net bookings for the first half of the 2025-2026 fiscal year, reaching approximately €770 million, driven by strong performance from Assassin's Creed and Tom Clancy's The Division [5]. - Despite the revenue growth, Ubisoft faced a net loss of approximately €161.3 million during the reporting period [5]. Group 3: Historical Context - Ubisoft has faced challenges in recent years, with several anticipated titles underperforming and a significant decline in stock price, prompting discussions about potential privatization and the search for new investors [8][9]. - Tencent's involvement as a "white knight" comes after previous attempts by Vivendi to acquire Ubisoft, which were met with resistance from the Guillemot family [7][8]. Group 4: Industry Implications - Tencent's investment reflects its ongoing strategy to expand its international gaming portfolio, having previously made significant acquisitions in the gaming sector [9][10]. - The investment also highlights the growing trend of Chinese gaming IPs gaining global traction, contrasting with the struggles of established Western companies like Ubisoft [10].