Three Squirrels(SZ:300783) 盐财经·2025-11-25 09:12Core Viewpoint - The article discusses the unique naming culture at Three Squirrels, where employees adopt names starting with "Squirrel," reflecting the company's branding and internal culture [5][6]. Group 1: Company Culture - Three Squirrels has a culture where employees are encouraged to use names prefixed with "Squirrel," such as "Squirrel Dad" for the founder and "Squirrel Mom" for the CEO, creating a friendly and approachable atmosphere [5][6]. - This naming convention is not mandatory, as company representatives clarified that there are no repercussions for not adopting a "Squirrel" name [5][6]. Group 2: Recent Controversies - A recent incident involved a customer questioning the name "Return Squirrel" on a return label, which was perceived as having negative connotations. The company responded that this naming is part of their culture and not intended to offend [5][6]. - The founder, Zhang Liaoyuan, emphasized that if employees enjoy this naming practice and it aligns with the company's values, it contributes positively to the corporate culture [5][6]. Group 3: Company Performance - Three Squirrels, founded in 2012 and listed in 2019, has experienced significant revenue decline, with a reported revenue of 7.759 billion yuan for the first three quarters of the year, a year-on-year increase of 8.22%, but a net profit drop of 52.91% to 161 million yuan [6]. - As of November 24, the company's stock price was 22.46 yuan, with a market capitalization of 9.022 billion yuan [7].