深度 | 蹿红的PDRN，只发挥了一成功力？

Core Viewpoint - The PDRN anti-aging market is rapidly gaining traction, with major beauty brands like L'Oréal launching products centered around PDRN, indicating a significant shift in the skincare industry towards this ingredient [3][5][7]. Market Dynamics - L'Oréal's recent release of the "PDRN Skincare Application: Technology and Innovation White Paper (2025)" marks a strategic move to establish authority in the PDRN space, a rare occurrence for the company [5][13]. - The global PDRN market is projected to grow from approximately 180 million in 2023 to 3 billion by 2030, with a compound annual growth rate (CAGR) of 43% from 2024 to 2030, showcasing strong growth potential [7][10]. - PDRN is anticipated to become a benchmark skincare ingredient, similar to hyaluronic acid and collagen, due to its robust biological activity and high development ceiling [7][10]. Competitive Landscape - Numerous brands are entering the PDRN market, including domestic brands like Zhenmei and Huaxi Biology, as well as Unilever's AHC brand, which is targeting the medical beauty segment with new product launches [5][10][25]. - Zhenmei has established a first-mover advantage in the topical PDRN segment, utilizing proprietary technology to enhance skin penetration [17][19]. - Unilever's AHC brand has successfully launched products like the "B5 Star Mask," leveraging consumer demand for "water-light skin" effects while maintaining a strong medical beauty positioning [23][25]. Scientific and Technical Considerations - PDRN's entry into traditional beauty products is facilitated by its established efficacy and safety in the medical beauty sector, reducing the need for extensive consumer education [10][11]. - However, the scientific evidence supporting PDRN's efficacy in traditional skincare remains insufficient, necessitating further research to build consumer trust [14][15][16]. - The lack of standardized quality for PDRN raw materials poses challenges, as variations in source, preparation methods, and molecular weight can affect efficacy [15][31]. Future Outlook - The PDRN market is entering a phase of intensified competition, with brands focusing on research and development to establish technological barriers and enhance product efficacy [29][30]. - Companies are exploring diverse sources of PDRN, including plant and microbial origins, to differentiate their offerings and improve product stability [30][31]. - The potential applications of PDRN extend beyond facial care to include scalp health and eye care, indicating a broadening of its market scope [33].