众筹升级芯片，车主和车企的两难选择

Core Viewpoint - The article discusses the challenges and controversies surrounding hardware upgrades for smart vehicles, particularly focusing on the recent crowdfunding initiative by Zeekr for its models 001 and 009, highlighting the dissatisfaction among car owners regarding additional costs and the perceived inadequacy of the upgrades [5][8][11]. Group 1: Zeekr's Crowdfunding Initiative - Zeekr has launched a crowdfunding project for hardware upgrades on the 2024 models 001 and 009, requiring significant changes to the existing systems [5]. - The cost for 001 owners is set at 13,500 yuan with a target of 3,000 participants, while 009 owners need to pay 18,500 yuan with a target of 1,500 participants [5]. - Despite the perceived reasonable pricing, many car owners express dissatisfaction, feeling that they are being asked to compensate for the manufacturer's shortcomings [5][8]. Group 2: Industry-Wide Upgrade Challenges - The automotive industry faces widespread issues regarding hardware upgrades, with many owners feeling frustrated by the disparity between new models and their existing vehicles [8][11]. - Complaints about system performance and upgrade promises not being fulfilled are common, with a significant number of complaints reported in October alone [10]. - The complexity and high costs associated with hardware upgrades often lead to a lack of transparency, causing further dissatisfaction among consumers [11][22]. Group 3: Economic Considerations for Owners - Many car owners are weighing the costs of upgrades against the potential benefits, with some believing that purchasing a new vehicle may be more cost-effective than upgrading existing hardware [20][23]. - The presence of third-party accessories at lower prices also diminishes enthusiasm for original factory upgrades, as they may not fully meet compatibility and warranty standards [22]. - The ongoing tension between manufacturers and consumers regarding upgrade costs and expectations is likely to persist as the industry evolves [23].