Kingsoft Office(SH:688111) 36氪·2025-12-01 09:29Core Viewpoint - Kingsoft Office's WPS 365 has undergone a significant upgrade, transforming from a collaborative office software into a global one-stop AI collaborative office platform, aiming to help organizations build their own "enterprise brain" [2][4][11]. Group 1: Product Features and Innovations - The upgrade includes the launch of WPS Lingxi Enterprise Edition, Team Space, and the "Qingzhou" engine, along with deep enhancements to core AI capabilities such as intelligent document libraries and digital employees [2][4]. - WPS 365 emphasizes a new collaborative concept that integrates human-AI collaboration, moving beyond traditional human-to-human communication [7][11]. - The digital employee 2.0 is designed to possess real work capabilities, allowing it to autonomously manage tasks such as scheduling meetings and summarizing data without human intervention [8][10]. Group 2: Market Positioning and Competitive Advantage - WPS 365 offers a unique value proposition by integrating various functions like chat, documents, meetings, and emails into a unified platform, effectively breaking down information silos within organizations [7][17]. - The platform supports multiple deployment modes (public cloud, private cloud, hybrid cloud) and features a self-developed native engine, "Qingzhou," tailored for domestic environments, enhancing data security for large enterprises [17][18]. - WPS 365 is positioned as a cost-effective solution, with pricing significantly lower than competitors, making it attractive for organizations looking to optimize their office software expenses [20][21]. Group 3: Market Performance and Growth - Since its revenue disclosure in late 2024, WPS 365 has shown rapid growth, with a year-on-year revenue increase of 71.61% in the latest quarterly report, contributing to a 25% overall revenue growth for the company [25]. - The platform has gained recognition among major enterprises, with over 70% of the top 500 private companies in China choosing WPS 365 for efficiency improvements [25][24]. - Kingsoft Office's strategy focuses on expanding its customer base from state-owned enterprises to private and local companies, enhancing its market influence [24].