KINGSOFT(HK:03888) 雷峰网·2025-12-01 10:16Core Viewpoint - The resignation of CEO Guo Weiwei from Xishanju may indicate the need for a "shock therapy" approach for the game "Jiexianji," which has not met expectations since its launch [5][8]. Group 1: Leadership Changes - Guo Weiwei has resigned as CEO of Xishanju for personal career planning reasons but will continue as Chief Producer [2]. - Zou Tao, CEO of Kingsoft, will take over as acting CEO, with Guo reporting directly to him [2]. Group 2: Game Performance - "Jiexianji" was launched after ten years of development but has not achieved the anticipated success, with peak daily active users (DAU) dropping significantly from 310,000 during testing to an estimated 20,000 post-launch [5][6]. - The game was expected to create a new market segment, but its niche mech theme has limited its audience, making it a challenging category to succeed in [6][7]. Group 3: Development Challenges - The game’s design and marketing strategies may have been misaligned with player expectations, leading to poor reception and player retention issues [7][8]. - The focus on competitive play without sufficient single-player content has contributed to player dissatisfaction, as many potential users prefer a more balanced gameplay experience [7]. Group 4: Future Directions - To recover from its current state, "Jiexianji" may need to undergo a significant overhaul, similar to the "shock therapy" approach taken by other games like "No Man's Sky," which involved pausing the project and making substantial adjustments based on user feedback [8].