钟睒睒，杀入600亿新赛道

Core Viewpoint - Nongfu Spring is expanding its business into the edible ice market, investing 28.42 million yuan to build a production line with an annual capacity of 7,000 tons, capitalizing on the growing popularity of ice cups among consumers, particularly the younger demographic [6][8][15]. Group 1: Business Expansion - Nongfu Spring plans to invest 28.42 million yuan to expand its edible ice production capacity, utilizing existing facilities in Hangzhou [6][8]. - The new production line will focus on producing 160g ice cups, with an expected output of 5,600 tons, and 2kg bags of high-transparency ice, with an output of 1,400 tons [8]. - The ice cup category has seen a sales growth of over 300% for two consecutive years, indicating a strong market demand [6][13]. Group 2: Market Trends - The ice cup market is experiencing rapid growth, with a significant increase in orders for ice cup combinations with alcoholic and non-alcoholic beverages, showing year-on-year growth rates of 267% and 261% respectively [13][15]. - The edible ice market is projected to reach a sales scale of over 63 billion yuan by 2026, with an expected growth rate of 39% in the next three years [14]. Group 3: Competitive Landscape - Major players like Mengniu and Yili have entered the ice cup market, intensifying competition and potentially leading to price reductions [17][20]. - The production cost of ice cups is relatively low, but the profit margins are tight, with production costs around 0.6 to 0.7 yuan per cup and wholesale prices around 1 yuan [18][20]. - The entry of large beverage companies into the ice cup market may lead to a price war, with predictions of further price reductions in the coming years [21].