LEAPMOTOR(HK:09863) 电动车公社·2025-12-02 16:21Core Viewpoint - The article highlights the rapid growth of Leap Motor, emphasizing its ambitious target of achieving 1 million vehicle sales in the coming year, which would mark a significant milestone in the company's trajectory [1][4]. Sales Performance - In November, Leap Motor's monthly sales surpassed 70,000 units, securing the title of the new force champion in the electric vehicle market [2]. - If the sales target is met, it would represent a doubling of sales for three consecutive years, positioning Leap Motor to compete with established automotive brands [4]. Product Launch - Leap Motor has officially launched the Lafa5, priced starting at 92,800 yuan, which is positioned as a unique offering in the market with features like 605 km range and advanced technology [6][7][9]. - The Lafa5 is designed based on the B platform, sharing components with other models to reduce costs and enhance efficiency [17][19]. Market Strategy - The introduction of the Lafa5 is seen as a strategic move to cater to the growing demand for personalized vehicles while maintaining a focus on practicality [38]. - The company aims to leverage its existing platforms to expand its product lineup and brand influence, potentially leading to a series of models from Lafa1 to Lafa9 [41][42]. Future Projections - Leap Motor anticipates achieving nearly 600,000 units in sales this year, with plans to introduce new models in the D and A series, which are expected to contribute significantly to sales [44][48]. - The company is also expanding its international presence, with projects in Malaysia and Europe, and aims for overseas sales of 100,000 to 150,000 units [55]. Competitive Edge - Leap Motor is investing heavily in self-research and development, aiming to increase the self-research rate of core components from 65% to 80%, which will enhance its competitive position in the market [61][63]. - The focus on producing high-value components in-house allows Leap Motor to maintain control over quality and pricing, differentiating itself from competitors [65].