LEAPMOTOR(HK:09863) 车fans·2025-12-05 00:30Core Viewpoint - The article discusses the sales performance and customer demographics of the Leap C10 electric vehicle, highlighting its competitive pricing and features in the current market environment [1]. Sales Performance - In October, the store received 39 orders, with 13 units of the C10 sold, indicating a steady demand despite the recent pause in national subsidies [2]. - The store currently has 10 units in stock, with the most popular configuration being the 650悦享版, which has 7 units available, predominantly in black and gray [2][15]. Customer Demographics - The primary customers for the C10 are divided into two groups: middle-aged male customers, typically business owners or private sector employees, who prioritize practicality and cost-effectiveness [3]. - The second group consists of younger female customers, often students or recent graduates, who are more influenced by aesthetics and brand perception [4]. Competitive Analysis - Customers frequently compare the C10 with competitors such as BYD Song PLUS and Deep Blue S07, with battery quality and brand reputation being significant factors in their decision-making process [8][9]. - Older customers express concerns about the Leap brand compared to more established brands like BYD, particularly regarding battery reliability [9]. Pricing and Discounts - The C10 was initially priced firmly upon launch, but by August, discounts of around ¥5,000 became available, with potential total savings reaching nearly ¥20,000 when including government subsidies [15]. - The most popular configuration, the 650悦享版, is priced at ¥125,800 after discounts, with financing options available [16]. Customer Feedback - Common complaints from customers include concerns about battery performance and the vehicle's range, with some attributing these issues to the choice of battery supplier [19]. - Maintenance costs for the C10 are approximately ¥150 for electric models and ¥300-400 for range-extended versions, with service intervals set at 10,000 kilometers or annually [21]. Purchase Incentives - The company offers a trade-in subsidy of ¥4,000 and has recently introduced promotional activities, including a lottery for purchase credits during the National Day period [22].