Core Viewpoint - The article discusses the market performance and customer insights regarding the newly launched Buick Zhijing L7, highlighting its sales figures, customer demographics, and competitive positioning in the electric vehicle market [1]. Sales Performance - In a three-line city with three Buick dealerships, the average daily foot traffic is 6-7 groups, with 1 out of 10 groups specifically interested in the Zhijing L7. Last month, the dealership delivered 25 vehicles, including 4 units of the Zhijing L7, with one unit currently available for immediate delivery [2]. - The best-selling configuration is the luxury version priced at ¥186,900, with the most popular color being "Golden Sand" [2]. Customer Demographics - Customers interested in the Zhijing L7 are primarily around 30 years old, with 30% being private business owners and 50% working in government jobs. About 90% of the customers use the vehicle for commuting purposes [4]. - A specific customer, a doctor, initially considered BYD but switched to the Zhijing L7 due to dissatisfaction with the build quality and performance of competitors [5]. Competitive Analysis - The main competitors mentioned include BYD Han and Deep Blue L06, with many customers also considering Chery Fengyun A9L [7]. - The decision to choose Buick over competitors is largely attributed to the brand's strength and perceived value for money [8]. Customer Experience - A customer named Jia, who initially sought an SUV for better ground clearance, ended up purchasing the Zhijing L7 after being impressed by its specifications and price [10]. - Another customer, Wang, faced pressure from his wife to upgrade from a small electric scooter to a new car, ultimately leading to a purchase decision influenced by the wife's preferences [14][15]. Pricing and Promotions - Since the launch in September, the pricing has remained stable, with a promotion allowing customers to pay ¥1,000 to offset ¥5,000 on the purchase. If the vehicle is not delivered by December 31, the manufacturer will cover the tax for the following year [19]. - A financial breakdown for the Zhijing L7 shows a total cost of ¥205,900 after discounts, with a monthly payment of approximately ¥2,126 for a five-year loan [19]. Customer Feedback - Some customers have expressed dissatisfaction with the panoramic sunroof being too hot, despite the provision of sunshades [21]. - The maintenance schedule is set for once a year or every 10,000 kilometers, with costs around ¥500 for oil and filter changes [22].
别克至境L7：客户年龄30岁左右，竞品有一半会提到风云A9L