Coca-Cola(US:KO) 聪明投资者·2025-12-10 07:04Core Viewpoint - The article emphasizes the interconnectedness of business and investment, highlighting that understanding one enhances the comprehension of the other. It advocates for defining one's "circle of competence" and staying within it to make informed investment decisions [5][12][30]. Group 1: Circle of Competence - Warren Buffett stresses the importance of identifying and operating within one's circle of competence, using the example of Mrs. Blumkin, who successfully ran a furniture business by only engaging in areas she understood [9][19][22]. - Many CEOs of large companies often lack experience in capital allocation, leading to poor acquisition decisions when they venture outside their expertise [10][24][25]. - The article suggests that having fewer but more informed investment opportunities can lead to better outcomes, contrasting this with the prevalent culture on Wall Street that encourages frequent trading [11][32][36]. Group 2: Investment Philosophy - The investment approach advocated is to focus on high-quality businesses and to wait patiently for clear opportunities, rather than being swayed by market noise [30][36][60]. - The article discusses the advantages of owning a portion of a great business, like Coca-Cola, rather than seeking to acquire entire companies, which often leads to overpaying in competitive bidding situations [36][39][44]. - It highlights the importance of investing one’s own capital, as seen in Berkshire Hathaway, where management invests a significant portion of their wealth, aligning their interests with those of shareholders [39][40]. Group 3: Market Dynamics - The article critiques the modern investment theory that equates price volatility with risk, arguing that buying undervalued assets can be safer than overpaying for perceived stability [75][78]. - It points out the challenges of global competition and the risks associated with investing in foreign markets, emphasizing a preference for companies registered in the U.S. [81][83]. - The discussion includes the notion that successful investments often come from understanding the underlying business rather than relying on market trends or speculation [57][60].