ZTBH(SZ:000957) 第一商用车网·2025-12-10 07:04Core Viewpoint - The tourism passenger transport industry is undergoing a transformation, shifting from mere transportation to a focus on travel experience, necessitating innovation and service-driven value creation [1][3]. Industry Trends - The tourism passenger transport sector is experiencing diversification, personalization, and quality enhancement, with new travel models like concert tourism and customized family trips gaining popularity. Domestic travel reached 4.998 billion trips in the first three quarters of 2025, marking an 18% year-on-year increase [3][4]. - The recovery of inbound tourism, such as "China Tour" and "China Purchase," is providing strong momentum for the tourism passenger transport industry [3]. Challenges - The industry faces issues such as an incomplete network system and poor connectivity to tourist attractions, which need to be addressed for high-quality development [4]. Company Innovations - Zhongtong Bus, a leading player in the bus industry for over half a century, is aligning with industry trends and customer needs through product iteration, technological innovation, and service upgrades [6]. - The launch of the 2026 series of travel products integrates smart solutions, enhancing the driving experience, passenger comfort, and operational efficiency [6][9]. Product Features - The 2026 H-series travel products feature significant improvements in comfort and energy efficiency, with a focus on interior design and advanced technology like wireless charging [9]. - The L-series platform offers unique design and flexible seating arrangements, emphasizing driver comfort and operational reliability through lightweight design and low energy consumption [11]. Smart Solutions - Zhongtong Bus is incorporating advanced smart technologies into its travel products, including a combination of assisted driving systems and a smart driving cockpit, enhancing safety and passenger experience [13][14]. - The vehicle networking big data platform provides comprehensive safety management throughout the vehicle's lifecycle, from pre-departure checks to post-operation analysis [16]. Service Brand Launch - The introduction of the "Zhongtong U·Serve" global service brand aims to create a comprehensive service guarantee system covering the entire lifecycle of the vehicle, focusing on speed, efficiency, intelligence, enjoyment, and selection [17][19]. - This service model transition reflects a deep understanding of customer needs and market trends, moving from traditional after-sales responses to a full-cycle value protection approach [19]. Event Significance - The event not only showcased Zhongtong Bus's strengths and innovations but also served as a platform for collaboration and exploration of new development paths in the tourism passenger transport industry [20].