小米人事重大调整

Core Viewpoint - Xiaomi is undergoing significant personnel adjustments in its China operations, focusing on enhancing performance across its core business areas: smartphones, automotive, and home appliances. This restructuring aims to improve operational efficiency and resource allocation to growth sectors, particularly the automotive business, amidst performance pressures in the smartphone segment [3][5][6]. Personnel Adjustments - The position of General Manager for Sales Operations I has been taken over by Wang Xiaoyan, Senior Vice President and President of Xiaomi China. Guo Jinbao, General Manager of the Jiangsu branch, will now serve as General Manager for Sales Operations II, reporting to Wang. Zhang Jian, previously General Manager of the Automotive Sales and Service Department, has been appointed as General Manager of the New Retail Department [5][6]. - The restructuring is seen as a response to performance pressures in Xiaomi's China operations, with Wang Xiaoyan personally stepping in to drive performance improvements [5][6]. Business Performance Insights - In the smartphone sector, rising component prices are expected to create challenges for manufacturers in the coming year. Xiaomi's President Lu Weibing indicated that the market pressures in 2024 will be greater than in 2023, leading to anticipated price increases for related products [5][6]. - The automotive business has shown promising results, with Xiaomi's smart electric vehicle revenue reaching 28.3 billion yuan in Q3, marking the first quarter of operational profitability with earnings of 700 million yuan. However, a reduction in purchase tax subsidies next year may lead to a decline in gross margins for Xiaomi's automotive segment [6][7]. - The home appliance segment has faced challenges, with a 15.7% year-on-year decrease in revenue for smart home appliances in Q3, attributed to ongoing price wars in the home appliance industry [6][7]. Ecosystem Integration - The personnel changes are aimed at breaking down the existing silos between the smartphone, automotive, and home appliance sectors, which have previously operated independently. The goal is to enhance synergy and resource sharing among these business units [6][8]. - There is a focus on improving the efficiency of offline stores, with potential plans to close underperforming locations and concentrate resources on high-potential stores. As of Q3, Xiaomi had over 18,000 offline stores in China, with approximately 210 large stores exceeding 500 square meters [9]. - The restructuring is expected to facilitate user flow integration, allowing mobile stores to handle automotive inquiries and share channels for home appliances, ultimately enhancing customer experience [8][9].