Nissan Motor(US:NSANY) 电动车公社·2025-12-10 16:05Core Viewpoint - Nissan's recent sale of its global headquarters building reflects its severe financial difficulties, as the company faces significant losses and potential bankruptcy risks [2][12][15]. Group 1: Financial Situation - Nissan sold its headquarters in Yokohama for 97 billion yen (approximately 4.5 billion RMB) to the Taiwanese company, Minth Group [2][4]. - The company reported a loss of 670.9 billion yen (approximately 30.29 billion RMB) for the fiscal year 2023-2024, marking its first loss in nearly a decade [13][15]. - As of November 2024, Nissan's cash flow can only sustain operations for 12-14 months without new funding, indicating a looming bankruptcy risk [15][20]. Group 2: Historical Context - Nissan has faced multiple survival crises throughout its history, including significant downturns in the 1990s due to economic bubbles and shifts in consumer preferences [25][57]. - The company was saved from bankruptcy in the early 2000s by Renault's investment and the leadership of Carlos Ghosn, who implemented drastic cost-cutting measures [60][66]. Group 3: Leadership and Internal Struggles - Following Ghosn's arrest in 2018 for alleged financial misconduct, Nissan experienced internal conflicts and leadership instability, which further hindered its recovery efforts [81][97]. - The subsequent CEOs struggled with governance issues, leading to a lack of coherent strategy and direction for the company [99][110]. Group 4: Future Prospects - Nissan is now focusing on the Chinese market, planning to invest 10 billion RMB in core technology development over the next three years [116][117]. - The launch of the N7 model, developed by the Chinese team, has received positive market feedback, indicating potential for recovery through localized strategies [121][122].