Anjoy food(SH:603345) 光大证券研究·2025-12-10 23:03Core Viewpoint - The company is experiencing a positive trend in its operations for the fourth quarter, with a potential easing of price competition in the industry [4]. Group 1: Operational Performance - The company has seen an improvement in downstream restaurant demand and a reduction in promotional efforts since the third quarter, leading to better order placements as the peak season approaches [4]. - The company has shifted its growth strategy from channel-driven to product-driven, focusing on new product launches and promotions, particularly in the shrimp product line [5]. Group 2: New Product Development - The company emphasizes a product-driven approach, aiming to increase the proportion of C-end sales to 40%, with a focus on upgrading and innovating its product offerings [5]. - Key products include: - Fresh-keeping packaging, which has maintained a high gross margin and is expected to continue driving high-end upgrades in hot pot ingredients [5]. - Shrimp products have shown significant sales growth, exceeding company expectations, and have recently entered the Sam's Club system [5]. - New fish balls, leveraging the "live fish freshly killed" concept, enhance production capacity at the Hubei factory [5]. - The company is also exploring new markets in frozen baking and halal food, with plans to increase capacity in the frozen baking sector and acquire halal food businesses [5]. Group 3: Channel Strategy - The company has adopted a customized approach for major supermarket clients, achieving successful collaborations with leading supermarket chains such as RT-Mart, Metro, Walmart, Hema, and Sam's Club [6]. - A tiered management system has been implemented to enhance operational efficiency while embracing channel changes [6].