破解“增长焦虑”，必须要有成长型思维

Core Insights - The article discusses the "growth anxiety" faced by companies in a rapidly changing market characterized by shifting consumer preferences, emerging technologies, and deep globalization [2][4] - It highlights the importance of innovation, value chain reconstruction, and digitalization in implementing growth strategies [4][5] - The book "Evergreen Tree New Method" by Hua Xiaoliang provides a theoretical and practical framework for growth, emphasizing the necessity of a growth mindset [2][4] Market Environment - The market environment is accelerating changes due to evolving consumer preferences, new technology applications, and globalization [4] - Companies need to focus on innovation, reconstruct value chains, and leverage digital tools to ensure the implementation of growth strategies [5] Growth Framework - Hua Xiaoliang's framework consists of "growth opportunity insight - path planning - execution empowerment," with a strong emphasis on the growth mindset as a key to successful growth [4][5] - The core of the growth mindset includes embracing challenges, maintaining an open attitude, and demonstrating resilience in the face of setbacks [5] Case Study: Midea Group - Midea Group is highlighted as a benchmark for growth in Chinese enterprises, achieving an average annual revenue growth rate of over 10% and a net profit growth rate exceeding 12% over the past decade [6] - The company has successfully transformed from a traditional home appliance manufacturer to a global technology group by embracing digitalization, globalization, and technological innovation [6] - Midea's leadership exemplifies a growth mindset by reconstructing channels and value chains, and actively supporting partners through digital and lean improvements [6] Challenges for Industry Leaders - Some former industry leaders are experiencing stagnation due to their adherence to past successful experiences and neglecting market changes [7] - These companies often fail to adapt to new consumer behaviors and market dynamics, leading to a loss of growth momentum [7] - The article emphasizes the need for continuous adaptation and the importance of a growth mindset in overcoming challenges and driving transformation [7]