LI NING(HK:02331) 新消费智库·2025-12-15 15:49Core Viewpoint - Li Ning brand has launched its first "Loong Store" in Beijing, themed "Dragon Glory Begins," showcasing a new product line called "Honor Gold Mark" that integrates sports spirit with daily life [1][3][6]. Group 1: Loong Store Concept - The Loong Store is designed to embody product experience, emotional resonance, and cultural exchange, named after the dragon, a symbol of Chinese heritage [3][6]. - The store aims to create a space for consumers to experience the fusion of Chinese cultural confidence, sports spirit, and professional sports technology [6][17]. Group 2: Honor Gold Mark Product Series - The Honor Gold Mark series emphasizes sports spirit and offers high-quality, multifunctional apparel suitable for various daily scenarios, including commuting and business [7][12]. - The design of the Honor Gold Mark products draws inspiration from the architectural beauty of the Beijing National Speed Skating Oval, featuring minimalist structures and high-performance materials [8][12]. - The product line includes shoes that reflect the perseverance of athletes, with color schemes symbolizing the journey of hard work and the glory achieved [12][14]. Group 3: Collaboration and Market Strategy - The collaboration with the Chinese Olympic Committee marks a significant branding effort, integrating the Olympic emblem with Li Ning's logo in the Honor Gold Mark series [10][11]. - The launch of the Loong Store and the Honor Gold Mark series is expected to create a synergistic effect, enhancing Li Ning's retail channel and expanding its consumer base across various sports categories [17].