Visa高管：2026年将是“AI导购”元年

Core Viewpoint - The article discusses the anticipated mainstream adoption of AI-assisted shopping by 2026, driven by collaborations between payment giants and AI companies [6][8]. Group 1: AI-Assisted Shopping - Oliver Jenkyn, President of Visa's Global Market Group, predicts that AI-assisted shopping will become a part of everyday life by 2026, with interactive shopping through platforms like ChatGPT transitioning from niche to mainstream [6][8]. - The shift from "AI-assisted decision-making" to "Agentic Commerce," where AI fully manages payments and purchases, will take time due to consumer psychological barriers [8]. Group 2: Consumer Behavior - Current obstacles to adopting AI for shopping are not technological but rather stem from consumer habits, as many users prefer to maintain control over final payment decisions [8]. - Standardized and frequently purchased items, such as laundry detergent and coffee creamer, are expected to be the first categories where AI can successfully manage orders autonomously [8]. Group 3: Payment Giants' Strategies - In response to the upcoming paradigm shift, global payment giants are accelerating their positioning to capture consumer attention as they transition to chatbots as new entry points [10]. - Visa is engaging with all major industry players, while Mastercard has partnered with Microsoft, and PayPal has signed an agreement with OpenAI to integrate its digital wallet into OpenAI's chatbot [10].