【招银研究|行业深度】AI系列研究——端侧AI将重塑全球智能终端产业格局

Core Insights - Edge AI is leading a technological paradigm shift, reshaping the new landscape of the smart terminal industry by enabling local execution of AI models, resulting in low latency, high energy efficiency, and privacy protection [4][9][10] - The development of Edge AI is driven by innovations in AI computing architecture, multimodal perception and interaction, and system-level AI integration, transitioning smart devices from mere "computing nodes" to "local reasoning and autonomous decision-making" [4][6][10] Application Ecosystem - Multiscenario integration is accelerating the growth of the Edge AI terminal market, with AI PCs expected to achieve a penetration rate of 64% by 2028, and AI smartphones projected to exceed 900 million units in shipments by the same year [5][6] - AI wearables are anticipated to reach a market size of $153.8 billion by 2030, while AI smart homes are expected to grow to $537.2 billion, highlighting Edge AI as the core growth engine of smart hardware [5][6] Upstream Ecosystem - Breakthroughs in advanced process technology and Chiplet architecture are driving significant performance improvements in Edge AI, with NPU computing power increasing to 50-100 TOPS to meet local model operation demands [6][10] - The global Edge AI processor market is projected to grow from $31 billion in 2022 to $60.2 billion by 2028, with major players like Qualcomm, Apple, and NVIDIA dominating the high-end market [6][10] Business Recommendations - Companies should prioritize Edge AI as a key strategic focus, developing differentiated strategies around terminals, supply chains, and application scenarios to capitalize on this emerging trend [6]