美团重整食杂零售业务，小象超市大店开业首日人山人海

Core Viewpoint - The article discusses the opening of the first offline store of Little Elephant Supermarket, marking a significant shift from its online operations to a physical retail presence, supported by Meituan's promotional efforts [4][32]. Group 1: Store Opening and Initial Performance - Little Elephant Supermarket opened its first offline store in Beijing on December 19, attracting significant customer interest and foot traffic, with estimates of daily sales reaching between 1 million to 1.5 million yuan [4][9]. - The store's opening day saw a high volume of customers, with reports indicating that the number of people in the store often exceeded the available products, leading to comments like "there are more people than products" [5][8]. - The store featured a variety of promotional activities, including group buying options on popular items, which contributed to its initial success [6][8]. Group 2: Product Offering and Store Experience - Little Elephant Supermarket emphasizes a strong focus on fresh and made-to-order products, with areas dedicated to fresh baking, seafood, and other prepared foods, aiming to create a vibrant shopping atmosphere [11][19]. - The store includes unique features such as a craft beer section and a "store within a store" concept with a specialized dumpling shop, enhancing the overall shopping experience [15][17]. - The supermarket aims to convey a sense of freshness and immediacy, with staff dressed in themed uniforms to enhance customer engagement [19][20]. Group 3: Strategic Positioning and Market Context - Little Elephant Supermarket's offline strategy is part of a broader shift within Meituan's retail operations, which has seen the closure of less successful ventures like Meituan Preferred and Group Buying [32][33]. - The supermarket's positioning is compared to Hema Fresh, with a focus on self-owned brands and a comprehensive product range, while also differentiating itself through electronic price tags and a more aggressive marketing approach [22][25][27]. - The company plans to expand its offline presence in conjunction with its existing logistics network, aiming to enhance customer experience and operational efficiency [34][29].