Focus Media(SZ:002027) 光大证券研究·2025-12-21 00:03Core Viewpoint - The outdoor advertising market is projected to reach a total expenditure of 22.607 billion yuan by October 2025, reflecting a year-on-year growth of 7% [4] Financial Performance - In the first three quarters of 2025, the company achieved a revenue of 9.607 billion yuan, representing a year-on-year increase of 3.73%, with a net profit attributable to shareholders of 4.240 billion yuan, up by 6.87% [4] - For Q3 2025, the company reported a revenue of 3.494 billion yuan, a year-on-year growth of 6.08%, and a net profit of 1.576 billion yuan, increasing by 6.85% [4] - The gross profit margin for Q3 improved by 5.91 percentage points to 74.1%, marking the highest quarterly gross margin since 2018 [4] Business Development - The "Touch" business, in collaboration with Alibaba, is progressing steadily, with approximately 500,000 devices installed by the end of August 2025, expected to reach 1 million by year-end [5] - The project has engaged 66 brands, with 22 more brands pending launch, covering multiple industries [5] - By the end of October, the company provided advertising services to Alibaba amounting to 1.686 billion yuan, significantly higher than the previous year [5] Acquisition Progress - The company announced an acquisition of 100% equity in New Trend Media for 8.3 billion yuan, currently under regulatory review [6] - The acquisition aims to complement resources and capabilities, enhancing customer and location coverage, particularly in lower-tier cities [6] - The integration will facilitate online and offline resource connectivity, improving data-driven solutions for brand exposure and conversion [7] Shareholder Returns - The company plans to distribute a cash dividend of 0.50 yuan per 10 shares (before tax) in Q3 2025, totaling approximately 722 million yuan [8] - The dividend yield over the past 12 months is approximately 5.2% based on the closing price on December 19 [8]